Crusader Caravans

Phase 1 – Restructure & Turnaround

Why They Came To Us

Crusader Caravans collapsed into voluntary administration in April 2016.
The business had a broken balance sheet and experienced significant losses after a protracted shareholder dispute.
Dysfunctional management team and 90+ production staff producing only 12 caravans per week.

What We Did

Developed a turnaround plan and financial model.
Developed a refreshed brand message and strategy.
Built a management team with key skills in finance, operations, sales, planning and marketing.
Built and implemented performance measurement standards including budgets, projections and a dashboard of KPIs.
Implemented corporate governance principles and practices including detailed policies, procedures and codes of conduct.

What We Delivered

A 20 percent reduction in overheads.
A production increase of 25 percent through the introduction of a lean manufacturing methodology.
Implemented administrative, operational and financial measures needed to ensure profitability with a sustainable business plan.

Why They Came To Us

What We Did

What We Delivered

Crusader Caravans collapsed into voluntary administration in April 2016.
The business had a broken balance sheet and experienced significant losses after a protracted shareholder dispute.
Dysfunctional management team and 90+ production staff producing only 12 caravans per week.

Developed a turnaround plan and financial model.
Developed a refreshed brand message and strategy.
Built a management team with key skills in finance, operations, sales, planning and marketing.
Built and implemented performance measurement standards including budgets, projections and a dashboard of KPIs.
Implemented corporate governance principles and practices including detailed policies, procedures and codes of conduct.

A 20 percent reduction in overheads.
A production increase of 25 percent through the introduction of a lean manufacturing methodology.
Implemented administrative, operational and financial measures needed to ensure profitability with a sustainable business plan.

Phase 2 – Growth

Why They Came To Us

Crusader has experienced a period of sustained growth since being in voluntary administration in 2016.

What We Did

Consistently releasing new Recreational Vehicle (RV) models to create a brand ladder to bolster a burgeoning order book.
Completed strategic M&A of two additional businesses (vertical integration) with two major component manufacturers derisking the supply chain.
Introduced lean manufacturing principles to enable improved productivity and manufacturing volume with quality.
In 2023, Crusader Caravans moved to a purpose-built state-of-the-art facility to enable realisation of the growth strategy.

What We Delivered

Awarded ‘Manufacturer of the Year’ four times in 6 years.
Crusader Caravans is now the second largest Australian-owned RV manufacturer and recognised as an industry leader with a cutting-edge management team, systems, processes and company culture.

Why They Came To Us

What We Did

What We Delivered

Crusader has experienced a period of sustained growth since being in voluntary administration in 2016.

Consistently releasing new Recreational Vehicle (RV) models to create a brand ladder to bolster a burgeoning order book.
Completed strategic M&A of two additional businesses (vertical integration) with two major component manufacturers derisking the supply chain.
Introduced lean manufacturing principles to enable improved productivity and manufacturing volume with quality.
In 2023, Crusader Caravans moved to a purpose-built state-of-the-art facility to enable realisation of the growth strategy.

Awarded ‘Manufacturer of the Year’ four times in 6 years.
Crusader Caravans is now the second largest Australian-owned RV manufacturer and recognised as an industry leader with a cutting-edge management team, systems, processes and company culture.

“I don’t see Mawson as an advisor but as a true partner, they’re here all the time and even when they’re not … we talk and communicate about everything so I’m not alone.”

SERGE VALENTINO, MANAGING DIRECTOR